Description: The Beijing Olympics are coming up in a couple of weeks, and this has not gone unnoticed by human rights activists worldwide. They are using the international event to spotlight atrocities thousands of miles away in Darfur, which campaigners say is indirectly due in part to the Chinese government.

Tools Being Used: YouTube, e-petition

What Are They Doing:Switch Over to Darfur is an international initiative to bring attention to the many Olympic corporate sponsors who have not spoken out against China continuing to finance the Sudanese government. Some of the sponsors include Adidas, General Electric and Coca Cola. The campaign is not intended to boycott the Olympics, but rather the campaign say they “are urging the Olympic corporate sponsors to join [them] in pressuring the International Olympic Committee (IOC) and China to, in turn, press Sudan to ensure that there is immediate protection for civilians and humanitarian workers on the ground in Darfur well before the Games begin.”

Supporters are asked to sign a petition on their website, pledging support for the campaign and read a message by actress Mia Farrow. The campaign has created the video below that speaks for itself.