How Online Video Has Changed The Way Race Is Discussed Today

Today Americans will mark the birthday of the late civil rights leader Dr. Martin Luther King Jr with a series of memorial breakfasts, panel discussions and workshops on how U.S. race relations have evolved since his assassination.  Most would say that there have been many improvements.  According to a recent Gallup poll, “more Americans believe U.S. race relations have gotten better rather than worse with Barack Obama’s election as president.”

However, recent events such as the controversies around President Obama’s birth certificate and new U.S. television program “All-American Muslim” would suggest otherwise.  The surge in social media allows anyone to use the medium to combat racial and ethnic stereotyping and discrimination.  With the use of online video specifically, more people are using innovative storytelling tactics to start these discussions.  Currently on YouTube, there is a series of funny, yet thought-provoking videos called “Sh*t Girls Say” made by both amateur and professional videographers addressing racial attitudes, like the above video made by Iraqi actress Tamara Dhia.

Another video in the series that has taken off is “Sh*t White Girls Say…to Black Girls” by New York video blogger Franchesca Ramsey, which is based on comments made to her by other white females.  Ramsey said in a recent interview that she was hoping to get high viewer hits at first.

“I saw other videos in the series become popular online,” she said.  “I thought they were funny, but I couldn’t relate to them or see myself in them.”

This video garnered five million hits in one week, and sparked a larger online discussion.  Ramsey says she has received both positive and negative emails from others who wanted to discuss the meaning behind the video.

Filmmaker Issa Rae also felt that she wasn’t represented as a black woman in mainstream media.  After reading yet another article about the lack of African-Americans onscreen, she decided to be the media and do her own online webisodes about being “awkward,” and, thus, the name of her series “The Mis-Adventures of Awkward Black Girl.”

“This is the future, especially for minority content producers on the Internet,” she said in a recent CNN interview.  “This is the way to go.  There is no gatekeeper.  You can release whatever content you want.  I think this is the best route to take, honestly.”

African bloggers stand up to bad governance

congobloggerBlogging for social justice has taken off throughout the African continent in recent years. The international television channel, Current, recently aired a “pod,” or a viral video featuring two bloggers who are taken on their governments.

“African Bloggers” features two enduring citizen journalists who are taking risks to tell the truth about political corruption. Cedric Kalonji, a Congolese journalist, started his blog in 2005 as a way to communicate with his friends. However, his writings on bad governance in his country not only grew in popularity, but also gained the attention of the Congolese authorities. Chadian blogger Makaila Nguebla also came under suspicious eyes when he began blogging about the horrors the country’s government has imposed on its citizens. Despite the dangers that come along with their “line of work,” both activists are glad they are making a difference.

“We tell ourselves everything is worthwhile, so long as we contribute to shaking up the system,” Nguebla said.

To watch the video, click here.

Making My Media Matter!

makingmedia09small1Yesterday, I attended the Making Your Media Matter conference at American University. This is a gathering of filmmakers and nonprofit communications leaders who are in the business of producing social issue media.

Like journalists, documentary filmmakers are also seeing their industry being put to a challenge by Web 2.0. In fact, this conference was originally named Making Your Documentary Matter apparently, but it was changed to reflect the evolving multimedia landscape documentarians are faced with. But unlike some in the traditional journalism world, the folks attending this conference are actually embracing their inner new media evangelists.

Convergence was the word of the day.

Of course, getting funding to make a film is almost a full-time job in itself for documentarians. In a panel discussion on funding issues, Alice Myatt of the Grantmakers in Film and Electronic Media said that the organization has now simplified the money seeking process with an online media database where filmmakers can post clips of their unfinished project as a way to solicit funders to see their work and possibly give them money to complete the project.

Also, social media has provided new opportunities for films that would otherwise not get seen because their subject matters are deemed to be too controversial by funders and broadcasters.

On another panel, filmmaker Thomas Allen Harris said that he had a hard time getting out his first film, Vintage – Families of Value, which is about LGBT siblings in black families.

“It was rejected by black film festivals for being too gay and gay film festivals for being too black,” he said.

Now his film will have a second life in the near future, both in the virtual movie theatre, SnagFilms, and on the Internet TV network Free Speech TV.

The filmmakers behind the acclaimed film, Made in LA, also gave examples of online grassroots organizing that contributed to the film’s success.

Syndicated tech columnist Scott Kirsner as well as other filmmakers at the conference gave some great examples of how filmmakers can use new media for their projects.

Posterous – post anything online via email

Eventful – online marketing/fan targeting

Foneshow – subscribe to podcasts on your phone

Media That Matters – online film festival for social justice documentaries

Prx – online marketplace for distribution, review, and licensing of public radio programming

Mojoco – outlet for mobile journalists to showcase their work

J-Lab – helps journalists and citizens use digital technologies to develop new ways for people to participate in public life

New Media Women Entrepreneurs – entrepreneurial opportunities for women new media pioneers

Witness/The Hub – uses video and online technologies to open the world’s eyes to human-rights violations

Blogtalkradio – put on a free radio show to promote your film

Mobile phones promote HIV awareness

cell_phonesNew media has been used to promote HIV/AIDS awareness in recent years. Mobile phones have become an easy and accessible way to reach out to vulnerale populations on such health matters. Rachel Jones, an educator at Rutgers University’s College of Nursing, developed a campaign with actors and scripts to demonstrate safer sex and condom use through a series of soap opera segments that can be viewed on mobile phones.

According to a recent interview, Jones said that mobile phones allow women to have privacy when viewing the episodes and enables them to watch them multiple times. She believes that “knowledge alone is not effective at changing behaviors” but that women in the targeted communities might change their behaviors if they identify with characters in the videos. According to Jones, many women experience pressure from their partners to have unprotected sex, and “[t]hese relationship concerns can feel much more important in the moment for some women than reducing HIV/AIDS, which can feel more distant.” Jones added that the videos aim to “normalize condom use.”

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