Spring Into GWA’s Short Guide Series

Short Guide to Business Websites is a quick, informative checklist for small business owners looking to create a new website or redesign their current one.  Over 50 percent of all businesses don't have a website.  Many of them cite the high cost to create one and not having the time to maintain one as obstacles.  Many businesses that do have websites have a hard time figuring out how customers can have the best user experience. This Short Guide provides a concise list of tips and issues business owners need to consider before embarking on a website design, whether the website is built in-house or a professional web designer is hired.

Short Guide To Blogging is a simple and easy to use ebook that will help you learn the basic principles of creating and managing a successful blog. Not only does it provides pointers on structuring blog posts, but also how to develop a realistic content strategy that gets your messaging out clearly while supporting your goals. This ebook is designed for both individual or group bloggers looking to add a blogging platform for their small businesses, nonprofits or even just personal branding.

Short Guide to Content Strategy This is a simple and easy to use ebook that will help you learn the basic principles of developing a content strategy for your organization. In addition, the guide not only breaks down what an editorial calendar could look like, but it also has two mock calendars – one for an NGO and the other for a small business - demonstrating a strategic plan at work. A content strategy provides a purposeful and structured plan for your organizational messaging, and in today’s competitive market, having a solid strategy can make a difference in whether or not your organization sinks or swims.